Social Media Strategist / Specialist

Description

Social Media Strategist / Specialist Course Curriculum

🔹 Module 1: Introduction to Social Media Marketing

• What is Social Media Strategy?

• Key roles: Strategist vs. Specialist

• Overview of top platforms: Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, YouTube, Threads, Snapchat

• Organic vs Paid social media

• Current trends & future of social media

🔹 Module 2: Social Media Platforms Deep Dive

🟦 Facebook & Instagram

• Business page setup & optimization

• Facebook Ads Manager overview

• Reels, Stories, and Highlights strategies

• Meta Business Suite & scheduling tools

🔴 YouTube

• Channel setup & branding

• Video SEO & thumbnails

• Shorts strategy

• Monetization basics

💼 LinkedIn

• Optimizing profiles and pages

• B2B content strategy

• LinkedIn Ads and InMail campaigns

🟣 Pinterest

• Visual discovery strategies

• Pinterest SEO

• Promoted Pins for product marketing

🟡 Twitter (X) & Threads

• Hashtag strategies

• Tweet timing & trends

• Twitter Ads & promoted posts

🔹 Module 3: Social Media Content Strategy

• Audience research & persona creation

• Social media content types: educational, entertaining, promotional

• Content pillars and calendar planning

• Copywriting for captions & CTAs

• Visual content best practices (images, carousels, reels, memes)

🔹 Module 4: Social Media Advertising & Paid Strategy

• Ad formats: carousel, video, lead generation, boosted posts

• Campaign goals: Awareness, Engagement, Leads, Sales

• Audience targeting (demographics, interests, lookalike)

• Budgeting and bidding strategies

• Ad copywriting & creative optimization

🔹 Module 5: Influencer & Community Marketing

• Influencer identification and outreach

• Campaign types: gifting, affiliate, paid

• Negotiation and collaboration contracts

• Building brand communities

• Managing social groups (FB, Discord, Telegram)

🔹 Module 6: Analytics, KPIs & Reporting

• Key metrics: Reach, Engagement Rate, CTR, Impressions, ROAS

• Native analytics (Facebook Insights, Instagram Insights, YouTube Studio)

• Third-party tools: Hootsuite, Buffer, Sprout Social

• Reporting templates and storytelling with data

• A/B testing and content optimization

🔹 Module 7: Social Listening & Reputation Management

• What is social listening?

• Tools: Brandwatch, Mention, Google Alerts

• Handling negative comments & reviews

• Brand voice consistency & customer engagement

🔹 Module 8: Automation & Tools for Social Media Management

• Scheduling tools: Buffer, Later, Publer, Hootsuite

• Content creation: Canva, CapCut, Adobe Express

• Hashtag generators & AI tools for captions

• CRM & chatbot tools: ManyChat, MobileMonkey

🔹 Module 9: Strategy Creation & Campaign Planning

• Building a comprehensive social media strategy

• Platform-specific tactics

• Creating a campaign brief

• Setting goals, timelines, and KPIs

• Case studies of successful campaigns

🔹 Module 10: Crisis Management & Legal Ethics

• Common social media crises and how to handle them

• Content copyright, fair use & attribution

• FTC guidelines on influencer marketing

• Platform policies and bans

🎓 Capstone Project

• Create a full-fledged strategy for a brand (real or mock)

• Set goals, identify audience, choose platforms, create content calendar

• Run test campaigns (organic/paid)

• Submit performance report and present findings

🏅 Optional Certification Preparation

• Meta Social Media Marketing Professional Certificate

• HubSpot Social Media Certification

• Hootsuite Social Marketing Certification

• Google Digital Marketing & E-commerce (for social integration)

🎯 Ideal For:

• Aspiring social media marketers & freelancers

• Business owners wanting to grow online presence

• Marketing students or professionals switching to digital roles

• Influencer managers & personal brand builders