Digital Marketing Specialist

Description

📘 Digital Marketing Specialist Course Curriculum

🔹 Module 1: Introduction to Digital Marketing

• What is Digital Marketing?

• Traditional vs. Digital Marketing

• Role of a Digital Marketing Specialist

• Digital marketing channels overview

• Key trends & career paths in digital marketing

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🔹 Module 2: Website Planning & Optimization

• Importance of websites in digital marketing

• Domain, hosting & CMS (WordPress)

• UI/UX basics for marketing conversions

• Landing page design principles

• Website performance tools (Google PageSpeed, GTmetrix)

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🔹 Module 3: Search Engine Optimization (SEO)

• How search engines work

• On-page SEO: keywords, meta tags, headings

• Off-page SEO: link building, guest posting

• Technical SEO: sitemaps, robots.txt, canonical tags

• SEO tools: Google Search Console, SEMrush, Ahrefs, Yoast SEO

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🔹 Module 4: Search Engine Marketing (Google Ads)

• Introduction to paid ads (PPC)

• Google Ads structure (Campaigns, Ad Groups, Ads)

• Keyword research for PPC

• Ad creation & bidding strategies

• Performance tracking: CTR, CPC, Quality Score

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🔹 Module 5: Social Media Marketing (SMM)

• Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube

• Creating and managing business pages

• Organic vs. Paid strategies

• Social media advertising basics

• Tools: Meta Business Suite, Buffer, Hootsuite

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🔹 Module 6: Content Marketing

• Understanding content strategy

• Blogging, articles, and storytelling

• Visual content: images, videos, infographics

• Copywriting vs. content writing

• Tools: Canva, Grammarly, AI writing assistants (like ChatGPT)

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🔹 Module 7: Email Marketing

• Introduction to email campaigns

• Building and segmenting email lists

• Writing effective email copy

• Automation & drip campaigns

• Tools: Mailchimp, Sendinblue, ConvertKit

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🔹 Module 8: Web Analytics (Google Analytics & Tag Manager)

• Introduction to Google Analytics (GA4)

• Key metrics: Users, Sessions, Bounce Rate, etc.

• Conversion tracking setup

• UTM parameters for campaign tracking

• Google Tag Manager basics

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🔹 Module 9: Online Reputation Management (ORM)

• Importance of brand reputation

• Managing reviews on Google, Yelp, etc.

• Social listening tools

• Handling negative feedback

• ORM tools: Brand24, Mention, Google Alerts

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🔹 Module 10: Affiliate & Influencer Marketing

• What is affiliate marketing?

• Setting up affiliate programs

• Types of influencers: nano to mega

• Negotiation & influencer management

• Tools: Impact, PartnerStack, Upfluence

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🔹 Module 11: E-commerce & Marketplace Marketing

• E-commerce marketing strategy

• Product listing optimization (Amazon, Flipkart, Shopify)

• Google Shopping Ads

• Retargeting and abandoned cart strategies

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🔹 Module 12: Mobile Marketing & App Promotions

• Mobile-first design

• App store optimization (ASO)

• SMS & push notifications

• WhatsApp marketing

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🔹 Module 13: Marketing Automation & CRM

• Introduction to automation tools

• Lead nurturing workflows

• CRM platforms (HubSpot, Zoho, Salesforce basics)

• Integrating marketing tools with CRM

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🎯 Capstone Project

• Plan & execute a complete digital campaign

• Set up a mock website and run SEO + PPC + SMM

• Analyze campaign results and prepare a marketing report

• Present project as a marketing pitch

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🏅 Optional Certification Preparation

• Google Ads Certification

• Meta Blueprint Certification

• HubSpot Content/Email Marketing Certifications

• SEMRush SEO Toolkit Certification

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🎓 Ideal For:

• Marketing students & freshers

• Entrepreneurs & business owners

• Career switchers to digital marketing

• Freelancers & agency professionals